Information systems (IS) is the study of complementary networks of hardware and software that people and organizations use to collect, filter, process, create, and distribute data. In other words, Information systems are interrelated components working together to collect, process, store, and disseminate information to support decision making, coordination, control, analysis, and visualization of information in an organization. …
Detailed Introduction of Marketing Information System (MkIS) MkIS Marketing Information System (MkIS) collects, analyses, and supplies a lot of relevant information to the marketing managers. It is a valuable tool for planning, implementing and controlling the marketing activities. The role of MIS is to identify (find out) what sort of information is required by the …