A hybrid reality can be experienced by consumers thanks to augmented reality (AR), a technology that combines virtual objects with actual environments. To accomplish this, digital images, sounds, or films are superimposed over actual items. This results in a novel way for the user to engage with their surroundings. Mobile devices, wearable technology, and dedicated AR systems are all ways to access augmented reality. Many uses are possible for it, including design, marketing, education, and gaming. AR adds virtual features to the real world, as opposed to Virtual Reality (VR), which replaces it with a virtual environment. You can refer to my previous post on Augmented Reality vs Virtual Reality to understand the difference between AR and VR.
The use of augmented reality (AR) in e-commerce is revolutionizing customer interactions. By enabling buyers to perceive things in their own contexts, see how they fit and appear, and make more educated purchasing decisions, augmented reality (AR) improves the online shopping experience. The constraints of conventional e-commerce, such as the inability to touch, test, or see things before purchasing, are aided by this technology. Moreover, AR opens up new channels for company interaction with consumers, giving them a more customized and engaging shopping experience. Moreover, AR can strengthen brand loyalty, lower return rates, and boost customer happiness. E-commerce companies may beat the competition and give their customers a more seamless and delightful buying experience by utilizing AR technology.
Numerous businesses have already adopted this disruptive technology to improve the consumer experiences they can offer. We can see some well-known e-commerce platforms using augmented reality to give potential customers next-level buying experiences. I’ve included a few of the more well-known platforms here.
- IKEA Place: Customers can envision furniture in their homes before making a purchase thanks to IKEA’s augmented reality app.
- Wayfair: Before purchasing furniture, shoppers may use Wayfair’s augmented reality app to see how it will look in their homes.
- Sephora Virtual Artist: Customers may try on cosmetics and see how various goods look on their faces with the AR app from Sephora.
- Amazon AR View: Customers may see things in their homes before purchasing them with the Amazon AR View app.
- Hololens by Microsoft: Retailers employ Microsoft’s augmented reality (AR) technology, known as Hololens, to give customers a virtual shopping experience that allows them to interact with products in a 3D environment.
- Converse: Customers can virtually try on shoes, view several styles, and get a better notion of how they fit with Converse’s AR app.
- Warby Parker: Customers can virtually put on glasses, see how various frames appear on their faces, and get a better understanding of the fit with Warby Parker’s augmented reality (AR) app.
- L’Oreal Makeup Genius: Customers may virtually test cosmetics and see how various items look on their faces with L’Oreal’s AR app.
- ARby’s: Customers may preview menu items on the ARby’s app before placing their orders, which helps them understand the presentation and portion amounts. items will look before ordering, giving them a better idea of portion sizes and presentation.
- Target: Customers can perceive things in their homes with Target’s augmented reality app, creating a virtual shopping experience that enables them to make better purchasing selections.
Technology and innovation at this level will undoubtedly put great pressure on businesses to gain competitive advantages. In the long run, we can anticipate that augmented reality (AR) will significantly change how e-commerce will function. As technology continues to advance and the popularity of AR grows, it is likely that more and more businesses will adopt this technology to provide customers with a more immersive and interactive shopping experience. Customers will no longer need to make physical shopping trips and will find online buying to be more convenient because AR will let them to try on clothing, test out furnishings, and even see how things look in their own houses. Additionally, AR will give companies new ways to interact with clients, resulting in a more individualized buying experience that may boost client happiness and brand loyalty. In general, it is anticipated that AR will have a significant impact on how consumers engage with products and businesses in the future and how e-commerce develops.